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Doctoral Workshop on Historical Methods in Marketing Scholarship
Doctoral Workshop Program

CHARM 30th Anniversary Conference

Varieties, Alternatives, and Deviations in Marketing History

16th Biennial Conference on Historical Analysis and Research in Marketing (CHARM)

Hosted by:

May 30 - June 2, 2013

In 2013, the Conference on Historical Analysis and Research in Marketing (CHARM) celebrates its 30th Anniversary. To celebrate its jubilee, we invite business, marketing, social science, and humanities scholars from all backgrounds to join us in Copenhagen for a friendly, collegial and interdisciplinary research conference. In celebrating three decades of marketing historical research at CHARM, we call on scholars from around the globe to cast a critical look back into marketing's past and forward into its future.

Papers on all aspects of marketing history and the history of marketing thought in all geographic areas and all time frames are welcome. In keeping with the Conference's theme, we especially welcome papers that deal with the following aspects of marketing and its history:      

  • varieties of marketing cultures and histories

  • writing the past: constructing histories in/for marketing

  • the role of relationships and networks in marketing

  • marketing and political parties, co-operatives and civil society organizations

  • marketing and political dictatorships (from Communist East Europe, to the right-wing dictatorships of interwar Europe, and liberal dictatorships like Pinochet's Chile)

  • marketing, black markets and precarious work and economies in the past (prostitution, black markets, forgery etc.)

  • marketing history outside North-America and Europe

  • marketing history "from below" - how do consumers and citizens respond to and interact with firms and brands

  • marketing and imagined communities; nations and cities as brands

  • marketing and social criticism, before and after No Logo

  • marketing and devious, illegal behaviour (shop-lifting, copyright-theft, brand imitations etc.) 

We also encourage submissions that discuss methodological, pedagogical and historiographic questions in marketing.

Doctoral students with a particular interest in research methods in marketing history and marketing theory are invited to attend a two-day workshop which immediately precedes the conference. To be considered for this workshop, please submit to Stefan Schwarzkopf by Monday, December 31, 2012, a statement of interest, a CV, a preliminary or final dissertation prospectus of no more than 10 pages, and a letter of support from your dissertation supervisor (or prospective supervisor). Applicants will be notified by January 31, 2013, whether the will be included in the programme. There will also be a special track for the presentation of doctoral projects at the conference itself.

All paper submissions will be double-blind reviewed and a proceedings volume will be published. Full papers (25 page maximum) or extended abstracts may be submitted. Authors may choose to publish either full papers or extended abstracts in the proceedings. To provide reviewers with sufficient information, extended abstracts should be: 1,200-1,500 words in length and include the research purpose, source material or data, and sample references. Please note: submitting a full paper to the proceedings volume does not preclude a submission of your paper to a journal. The copyright of a paper published in the CHARM proceedings remains with its authors, and over the years many CHARM conference papers have made their way into marketing, historical, sociological and other journals.  


Direct submissions to Leighann Neilson, Program Chair and Proceedings Editor: charmconference2013@gmail.com

All submissions, full papers and extended abstracts, must be in double-spaced Microsoft Word format. All must contain a cover page to include (1) manuscript title; (2) author(s) name and title, (3) contact information, (3a) corresponding author (for co-authored works), (4) author(s) status (student, faculty or independent scholar), (5) paper vs. abstract designation, (6) one or two recommended reviewers. All cover pages should also include the following statement: "In the event this submission is accepted for presentation and publication in the CHARM Proceedings, I (or a co-author) intend to present our work at CHARM 2013." Please use the "Properties" function in Word to remove author information from the document file.

Outstanding full papers may be invited for publication in the Journal of Historical Research in Marketing or in the Journal of Macromarketing. Full papers are also eligible to be considered for either the Stanley C. Hollander Best Paper Award (best overall paper) or the David D. Monieson Best Student Paper Award (best paper by a graduate student). The David D. Monieson Best Student Paper Award eligibility requires that the paper be authored solely by a graduate student(s) and that student authorship be noted on the cover page upon submission.

For additional information about the Conference contact:

Program Chair & Proceedings:    
Professor Leighann Neilson
Associate Professor in Marketing  
Sprott School of Business
Carleton University
Ottawa, Canada
Arrangements Chair:
Stefan Schwarzkopf
Associate Professor in Business History
Copenhagen Business School
Copenhagen, Denmark

Updated July 16, 2015.
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