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       2013 CHARM
        Doctoral Workshop

2013 CHARM Information

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Doctoral Workshop on Historical Methods in Marketing Scholarship
Doctoral Workshop Program

CHARM 30th Anniversary Conference

Doctoral Workshop on Historical Methods in Marketing Scholarship

May 29 - 30, 2013

Hosted by:

This workshop is aimed at doctoral students working in marketing, history and social science departments, who are interested in developing their methodological and historical research skills. In addition to in-depth discussion sessions focusing on various aspects of the historiography of marketing, historical methodology, archival research skills, and the relationship between history and marketing theory, the workshop will offer a friendly and collegial atmosphere for doctoral students to discuss problems they encounter in their research strategy. Doctoral students will be given ample of opportunity to discuss dissertation proposals and employment opportunities in marketing and marketing history.

If you are interested in being considered for this workshop, please submit to Stefan Schwarzkopf by Monday, 31 December 2012 a statement of interest, a CV, a preliminary or final dissertation prospectus of no more than 10 pages, and a letter of support from your dissertation supervisor (or prospective supervisor). Applicants will be notified by 31 January 2013 whether they will be included in the programme.

Themes and Session Speakers

- Terrence Witkowski (California State University, Long Beach): The Historiography of Marketing
- Jagdish Sheth (Emory University): Reading Early Marketing Classics
- D. G. Brian Jones (Quinnipiac University): Basic Methodological Issues in Marketing History and the History of Marketing Thought
- Eric Shaw (Florida Atlantic University): Historical Research and Marketing Systems Analysis
- Stefan Schwarzkopf (Copenhagen Business School): Philosophy of History in Relation to Marketing History and Marketing Theory
- Dale Miller (Griffith University): Archival Research Skills in Marketing History
- Maria Kalamas (Kennesaw State University): Retailing History and Marketing Historical Research
- Matthias Bode and Per �stergaard (University of Southern Denmark, Odense): The Role of Historical Perspectives in Contemporary Consumer Research
 -Joint Session on Employment Opportunities and Publication Strategies in Marketing and Marketing History


  • Stefan Schwarzkopf, Department of Management, Politics and Philosophy, Copenhagen Business School, Denmark (ssc.lpf@cbs.dk)

  • Maria Kalamas, Michael J. Coles School of Business, Kennesaw State University, Georgia, USA (mkalamas@kennesaw.edu)

For additional information about the Conference contact:

Program Chair & Proceedings:    
Professor Leighann Neilson
Associate Professor in Marketing  
Sprott School of Business
Carleton University
Ottawa, Canada
Arrangements Chair:
Stefan Schwarzkopf
Associate Professor in Business History
Copenhagen Business School
Copenhagen, Denmark

Updated July 16, 2015.
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