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2015 CHARM - Arrangements Information

2015 CHARM Information

Call for Papers

Conference Program Arrangements information
2015 CHARM Registration Proceedings style guide
Doctoral Workshop on Historical Methods in Marketing Scholarship
Doctoral Workshop Program

1. The RMS Queen Mary

The 2015 CHARM and pre-conference Doctoral Workshop will be held aboard the RMS Queen Mary, permanently moored in Long Beach, California.  Launched in 1936, the Queen Mary is one of the most famous and storied ocean liners in history, having made over 1000 transatlantic crossings including service as a troop transport in WWII.  She came to Long Beach in 1967 and is today a hotel, conference facility, and historic site.  Her restored interiors are considered magnificent examples of art deco design.  The ship is listed on the National Register of Historic Places and the National Trust for Historic Preservation has accepted the Queen Mary to be part of the Historic Hotels of America.  Much additional information is available at http://www.queenmary.com/ and http://en.wikipedia.org/wiki/RMS_Queen_Mary.

Since all scheduled CHARM activities will take place on the Queen May (with the exception of an optional dinner cruise - see 5., below), registrants are encouraged to stay on board.  The CHARM room rate is $125 per night for both single and double rooms.  All guest room rates are exclusive of applicable state and local taxes (currently 15.065%) and a $9.95 per per day facility fee to include in-room local and domestic long distance calls up to 30 minutes per call, in-room internet access, unlimited entry to the 24/7 fitness center and self-guided tour of the Ship.  This rate is per room.  Shared rooms are priced at the same rate.

Registrants should make their guest room reservations by calling 877-342-0742 in the U.S. and Canada (+1 714-755-3400 outside U.S. and Canada) or by booking online.  Be sure to request the 2015 CHARM Conference rate to receive this special group rate.  To book online, access the room reservation system directly here or visit the Queen Mary website and book a reservation online using Booking Code CHA0513. If you book online, you may notice a Resort Fee charge of $14.95 per day. The resort fee of $9.95 per day should ultimately be reflected in your bill, according to QM staff. You may want to verify at check-in or checkout. Standard check-in time is 4:00PM; check-out time is 12:00PM.  Any cancellations must be make at least 48 hours prior to arrive date.  The Conference rate is guaranteed from May 26 to June 2, 2015.

2. Other Hotels

Downtown Long Beach has a number of large hotels.  Closest to the Queen Mary (about a 10-minute walk) is the Hotel Maya, a DoubleTree by Hilton.  Several more hotels are about a 30-minute walk.  These include the Hyatt Regency Long Beach, the Renaissance Long Beach, the Westin Long Beach, the Courtyard Long Beach Downtown, and the Varden Hotel.  All of these will probably be more expensive than our Queen Mary conference rate, but they are newer and the rooms will likely be bigger than the ship's staterooms.

3. Arrivals by Air

Most attendees, especially those arriving internationally, will fly into Los Angeles International Airport (LAX).  It is 22.3 miles (35.9 km) from the Queen Mary.  A taxi will probably cost a good $60-75, airport shuttles perhaps half that amount.  In off-peak traffic, the drive takes about 30 minutes.  In the afternoon and evening, it will take 45 minutes or more.

Two other options are Long Beach Airport (LGB) and John Wayne International Airport in Orange Country (SNA).  Small and relatively charming as airports go, Long Beach serves direct flights from and to Boston, NYC/JFK, DC/Dulles, Austin, Phoenix, Salt Lake City, Seattle Portland, Las Vegas, Sacramento, Oakland, and San Francisco.  It is 10.8 miles (17.4 km) north of the Queen Mary, about a 20-minute drive.  John Wayne is 29.9 miles (48.1 km) away, about 40 minutes or more by freeway depending on traffic.  It serves much of the U.S. and has flights to Mexico City and Vancouver.

4. Public Transportation in Long Beach and to Los Angeles

Southern California is not as well endowed with public transportation as other urban areas, and distances are challenging, but one can get around with enough time and patience.  

Long Beach Transit takes you just about anywhere you want to go in the city (see http://www.lbtransit.com/).  In addition to regular bus service, the free Passport bus connects the Queen Mary with a number of places downtown.  If you like going by water, the AquaBus and AquaLink will take you from the Queen Mary to the Hotel Maya, Aquarium, Pine Avenue, and Shoreline Village, Belmont Pier, and Alamitos Bay Landing.

If you want to travel up to Los Angeles, the Metro website (http://www.metro.net/) has an easy to use trip planner.  The "Blue Line" has two stations in downtown Long Beach.  It will take you to downtown Los Angeles with stations at Pico (1236 S. Flower St.) and 7th St./Metro Center (660 S. Figueroa St.).  At 7th St./Metro connections can be made with the Red, Purple, and Green lines.

Click on the map below for a larger map
of downtown Long Beach

5. Optional Saturday Evening Dinner Cruise

CHARM attendees (and a guest) may wish to join with other CHARMers on an optional Saturday evening barbecue dinner cruise aboard Spirit Cruises' Pacific Spirit. The cruise will depart Shoreline Village, located across the bay from the Queen Mary, at 6:30PM and return at 9:00PM. Attendees will be able to walk to and from the yacht or take a nearby Aqua Cab or taxi. The price for this optional event is $69. Attendees may bring a guest for an additional $69. NOTE: This is an optional event, not included in your CHARM registration. Please pay when you register. We must obtain an accurate headcount in advance of CHARM.

6. Local Long Beach Restaurants

The Queen Mary features several restaurants and bars including Sir Winston's Restaurant & Lounge, Chelsea Chowder House & Bar, Promenade Cafe Observation Bar & Art Deco Lounge, and the Tea Room.  The Midship Marketplace for coffee, sandwiches, and snacks.  For more details see http://www.queenmary.com/dining-bars/dining-bars/.

Downtown Long Beach is well stocked with restaurants.  The Pike has 16 restaurants (see http://www.thepikeatlongbeach.com/dine) and Shoreline Village has 14 more (see http://www.shorelinevillage.com/portfolio/great-food/).  Pine Avenue has still more eateries including L'Opera Ristorante (www.lopera.com/) where the 2005 CHARM held its optional Saturday dinner. If there is sufficient demand, we may make reservations early during the conference at one or two of these restaurants for Saturday on-your-own evening dining.

7. Activities and Attractions

The Queen Mary has a variety of guided tours and exhibits, such as the Princess Diana Exhibit and the Ghosts & Legends Tour.  Some are more or less permanent, others temporary.  See http://www.queenmary.com/tours-exhibits/tours-exhibits-attractions/.

Downtown Long Beach has additional attractions.  Nearby are the Aquarium of the Pacific (www.aquariumofpacific.org/), the Long Beach Museum of Art (http://lbma.org/), and the Museum of Latin American Art (www.molaa.com/).  You can walk to the Aquarium in 20 minutes from the Queen Mary.  The museums will take you 45 minutes on foot.

If you have an extra day, consider taking the Catalina Express to Catalina Island (http://www.catalinaexpress.com/).  Round trips at this writing are $74.50 ($68.00 for seniors 55+).  The boat ride takes about an hour.  The boats depart from 320 Golden Shore in Long Beach, about a 25 minute walk from the Queen Mary.

Southern California boasts world-class art museums including the Los Angeles County Museum of Art (www.lacma.org/), the Museum of Contemporary Art (www.moca.org/), the Getty Center in Brentwood (http://www.getty.edu/visit/center/), the Getty Villa in Malibu (http://www.getty.edu/visit/villa/), and the Huntington Library and Museum in San Marino (www.huntington.org/).  The architecture of the two Getty museums is outstanding.  The Huntington also has exquisite Japanese and Chinese gardens and the world's largest outdoor collection of cacti and succulent plants.  Reaching either Getty or the Huntington by public transportation, while not impossible, would be difficult.

Other worthwhile museums include the Autry National Center of the American West (http://theautry.org/), the Natural History Museum of Los Angeles County (http://www.nhm.org/site/), the fossil rich Page Museum at the La Brea Tar Pits (http://www.tarpits.org/), and the Petersen Automotive Museum (www.petersen.org/).  The Page and the Peterson are both very near LACMA.

For theme park aficionados, we have Disneyland in Anaheim and Knott's Berry Farm in Buena Park, both of which are in nearby Orange County, and Universal Studios Hollywood in Los Angeles.

And do not forget the Hollywood Sign and the nearby Griffith Observatory, Walt Disney Concert Hall downtown, and the Hollywood Walk of Fame!

8. Weather

Average daytime highs for the end of May are about 75 OF (24 OC) and lows about 60 OF (15 OC).  Chances of rain are miniscule and sun should be plentiful.  However, this time of year we often have "May gray" or "June gloom" conditions where low clouds are present in the morning and sometimes linger into the afternoon, especially near the ocean.  A light jacket or sweater will be necessary for the evenings.

For additional information about the Conference contact:

Program Chair

Arrangements Chair

Doctoral Workshop Chair

David Clampin

Terrence Witkowski

Maria Kalamas

Senior Lecturer in History

Professor of Marketing

Associate Professor, Dept. of Marketing & Professional Sales

Liverpool John Moores University

California State University, Long Beach

Michael J. Coles College of Business

Kennesaw State University

Liverpool UK

Long Beach, CA USA

Kennesaw, GA USA




Updated July 16, 2015.
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