We invite business, marketing, social
science, and humanities scholars from all backgrounds to join us in
Liverpool (European Capital of Culture 2008) for a friendly, collegial,
and interdisciplinary research conference. We call on scholars from
around the world to cast a critical look on the history of marketing and
how these outputs might be taken to reflect on past epochs to enhance
our understanding. Both individual papers and entire panels on all
aspects of marketing history, historic marketing, and the history of
marketing thought in all geographic areas and all time frames are
welcome. In accord with the Conference theme, we welcome papers that
both examine the history of marketing as a discipline and also
critically draw on marketing as a source in reconstructing the past.
Topics may include but are not exclusively restricted to the following:
- Marketing pioneers, the
development and evolution of the marketing discipline;
- Varieties of marketing cultures
- Writing the past: constructing
histories in/for marketing;
- The role of relationships and
networks in marketing;
- Branding and brand development;
- Market research;
- Marketing history "from below" -
how consumers and citizens respond to and interact with firms and
- Distribution and packaging;
- Sector case studies, for example
beauty and fashion marketing, transportation, leisure, etc.;
- Marketing in the projection of
national and regional identities.
We also encourage submissions that
discuss methodological, pedagogical and historiographical questions in
Please address any proposals for special sessions or panels directly to
the Program Chair for more information.
Doctoral students with a particular interest in research methods in marketing history and marketing theory are invited to attend a full-day workshop that immediately precedes the conference. To be considered for this workshop, please submit to Chuck A. Ingene and Maria Kalamas Hedden by January 15, 2017, a statement of interest, a CV, a preliminary or final dissertation prospectus of no more than 10 pages, and a letter of support from your dissertation supervisor (or prospective supervisor). Limited financial support will be available to the strongest proposals. Applicants will be notified by February 28, 2017, whether they will be included in the program. There will also be a special track for the presentation of doctoral projects at the conference itself.
All paper submissions will be double-blind reviewed and a proceedings
volume will be published. Full papers (between 8,000 and 12,000 words,
inclusive of references and all other items) or extended abstracts may
be submitted. Authors may choose to publish either full papers or
extended abstracts in the proceedings. To provide reviewers with
sufficient information, extended abstracts should be: 1,200-1,500 words
in length and include the research purpose, source material or data, and
sample references. Please note: submitting a full paper to the
proceedings volume does not preclude a submission of your paper to a
journal. The copyright of a paper published in the CHARM proceedings
remains with its authors, and over the years many CHARM conference
papers have made their way into marketing, historical, sociological and
SUBMISSION DEADLINE: The revised submission deadline is Sunday, January 15, 2017.
Please direct paper submissions to Dr. Richard A. Hawkins, Program
Please send doctoral workshop submissions or inquiries to Dr. Maria
firstname.lastname@example.org or Dr. Charles
All submissions, full papers and extended abstracts, must be in
double-spaced Microsoft Word format. All must contain a cover page to
include (1) manuscript title; (2) author(s) name and title, (3) contact
information, (3a) corresponding author (for co-authored works), (3b) the
names of associated authors where a panel is proposed (4) author(s)
status (student, faculty or independent scholar), (5) paper vs. abstract
designation, (6) one or two recommended reviewers. All cover pages
should also include the following statement: "In the event this
submission is accepted for presentation and publication in the CHARM
Proceedings, I (or a co-author) intend to present our work at CHARM
2017." Please use the "Properties" function in Word to remove author
information from the document file.
Outstanding full papers may be invited for publication in the Journal of
Historical Research in Marketing or in the Journal of Macromarketing.
Full papers are also eligible to be considered for either the Stanley C.
Hollander Best Paper Award (best overall paper) or the David D. Monieson
Best Student Paper Award (best paper by a graduate student). The David
D. Monieson Award eligibility requires that the paper be authored solely
by a graduate student(s) and that student authorship be noted on the
cover page upon submission.
For additional information about the Conference,