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About CHARM

For about 25 years, the biennial Conference on Historical Analysis and Research in Marketing (CHARM) has provided a venue for leading academics from around the world to share, discuss and support research in all areas of marketing history and the history of marketing thought.

Research has included such areas as advertising, biography, branding, corporate histories, innovation, international marketing, practice, retailing, segments, and theory and thought.


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The Conference on Historical Analysis & Research in Marketing (CHARM) has been held biennially since 1983 when it was first hosted by Michigan State University under the leadership of Stanley C. Hollander and Ronald Savitt. As editors of the Proceedings of that first conference, Hollander and Savitt wrote, "It is too early to tell what effects this workshop will have [but] the enthusiasm, vigor and quality of the participation [at the first conference] have encouraged us to plan a second." And, well, the rest is history!

Since its inception, CHARM has been nurtured with support from Michigan State University, the Journal of Macromarketing, Journal of Historical Research in Marketing, the Academy of Marketing Science, and other institutions. Past conference themes, venues and dates are listed below. Conference proceedings volumes have been published for all these meetings under many different editors including Stanley Hollander, Terry Nevett, Ronald Savitt, Kathleen Whitney, Jeffrey Schmidt, Jagdish Sheth, Charles Taylor, Steven Kopp, Kathy Rassuli, Brian Jones, Peggy Cunningham, David Bussiere, Terry Witkowski, Eric Shaw, and Leighann Neilson. Collectively, those volumes have featured over 400 papers. Some of those works were re-published as special collections in the Journal of the Academy of Marketing Science, (Fall, 1990), and in Research in Marketing (JAI Press, 1994). The Journal of Macromarketing has long published articles which began life as papers presented at CHARM, but with a regular history section beginning in 1996 the best CHARM papers from each conference have been invited to be published in JMM. The cumulative index includes abstracts of all papers presented at past conferences as well as information regarding purchasing past issues that are still available.

In 2013, CHARM hosted its first Doctoral Workshop on Historical Methods in Marketing Scholarship to promote rigorous marketing history scholarship to future academics.

CHARM is somewhat unique as academic conferences go, because of the following qualities. The conference is kept relatively small so that multiple tracking of sessions is minimized and participants can therefore attend all or most of the sessions. Most meals are included in the conference registration which keeps participants together, exchanging ideas, and continuing discussions beyond the formal sessions. In fact, the Conference is intended to be more like a workshop, as the first was called in 1983, than a typical academic conference. CHARM Association exists to support CHARM.

Themes, Venues, and Dates

  • Varieties, Alternatives, and Deviations in Marketing History, May 30-June 2, 2013; Doctoral Workshop on Historical Methods in Marketing Scholarship, May 29-30, 2013,Copenhagen, Denmark.
  • Marketing History in the New World, New York, NY USA, May 19-22, 2011
  • Marketing History: Strengthening, Straightening, and Extending, University of Leicester, Leicester, England, May 28 - 31, 2009
  • Marketing History at the Center, Duke University, Durham, NC, May 17 - 20, 2007
  • The Future of Marketing's Past, California State University Long Beach, Long Beach, CA, April 28 - May 1, 2005
  • The Romance of Marketing History, Michigan State University, East Lansing, MI, May 15 - 18, 2003
  • Milestones in Marketing History, Duke University, Durham, North Carolina, May 17 - 20, 2001
  • Marketing History: The Total Package, Michigan State University, East Lansing, Michigan, May 13 - 16, 1999
  • Marketing History Knows No Boundaries, Kingston, Ontario, Canada, May 22 - 25, 1997
  • Marketing History: Marketing's Greatest Empirical Experiment, Fort Wayne, Indiana, May 25 - 28, 1995
  • Contemporary Marketing History, Emory University, Atlanta, Georgia, May 22 - 25, 1993
  • Marketing History -- Its Many Dimensions, Michigan State University, East Lansing, Michigan, April 19 - 21, 1991
  • Marketing History: The Emerging Discipline, Charleston/Mt. Pleasant, South Carolina, April 29 - May 1, 1989
  • Marketing in Three Eras, Michigan State University, East Lansing, Michigan, April 23 -26, 1987
  • Marketing in the Long Run, Michigan State University, East Lansing, Michigan, April 28 - 30, 1985
  • First North American Workshop on Historical Research in Marketing, Michigan State University, East Lansing, Michigan, June, 1983

Past Winners of the Stanley C. Hollander Best Paper Award

    2013 - Dale Miller and Bill Merrilees, Historical Ambidextrous Marketing:
    Antipodean Perspectives 1876 to 1915

    2007 - Stefan Schwarzkopf, Consumer Voice and Brand Loyalty: Lever, J. Walter Thompson and the Rise of Market Research in Britain, 1918-1939

    2005 - Diana Twede, The Origins of Paper-based Packaging

    2003 - D.G. Brian Jones, Simon Litman: A Pioneer in Marketing

    2001 - James L. Solow, Exorcising the Ghost of Cigarette Advertising Past: Collusion, Regulation and Fear Advertising
    1999 - Donald F. Dixon, Some Late Nineteenth Century Antecedents of Marketing Theory
    1997 - Terrence H. Witkowski, Gendered Patterns of Consumption in the Early American Household, 1750-1825

Past Winners of the David D. Monieson Best Student Paper Awards*

    2013 - Julia Grosse-Boerger, Racing and the Motorization of the German People:
    50 Years of the Automobile at the 1935 and 1936 Berlin Auto Shows

    2005 - Garth Harris, Sydney Levy: Challenging the Philosophical Assumptions of Marketing

    2003 - Leighann Nielson, Marketing the Forest Primeval

    2001 - Leighann Nielson, The Development of Marketing in the Canadian Museum Community: 1840 - 1989
    1999 - David Bussiļæ½re, Evidence of Marketing Periodical Literature Within the American Economic Association: 1895-1936
    1997 - Maureen Hupfer, Anything in Skirts Stands a Chance: Marketing the Canadian North-West to British Women, 1880-1914

*To be eligible for the David D. Monieson Best Student Paper Award, the submission must be authored solely by a graduate student or students. Student submissions should be so noted on the cover page of the submission and will be automatically considered by the judging committee.

CHARM is nurtured with the assistance of several institutions and individuals. Past institutional sponsors have included Michigan State University, the Academy of Marketing Science and the Journal of Macromarketing and Quinnipiac University hosts the CHARM website. At the 10th CHARM, held at Duke University, the Association for Historical Research in Marketing (AHRIM) was founded and a board of directors elected by those founding members. AHRIM was renamed the CHARM Association at the 2005 CHARM in Long Beach, CA. The CHARM Association board acts in an advisory capacity for CHARM. We welcome your suggestions, and invite you to contact us.

CHARM Association - click here for more information.

Updated December 1,2016.
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