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A 21st Century Guide to Moniesonian Marketing Thought

The documents linked here are resources related to the life and contributions to marketing thought of David D. (Danny) Monieson [1927 � 2008].  Monieson is perhaps best known for his publications about the philosophy of marketing thought.  However, his work also included contributions to the history of marketing thought, complexity theory and marketing, and other subjects. 

This collection is modeled after the 2006 book of readings titled A 21st Century Guide to Aldersonian Marketing Thought edited by Ben Wooliscroft, Robert Tamilia, and Stanley Shapiro.  Alderson was a colleague of Monieson�s at Wharton in the late 1950s and influenced Monieson�s thinking about marketing.  Like the guide to Alderson�s thinking, the Monieson collection will include samples of his writing (some unpublished) and biographical materials.  It will also include the syllabus for Monieson�s doctoral seminar on the philosophy and history of marketing thought, a description of his personal library, and other materials.  This is a work in progress and other resources will be added as they become available. 

Updated July 16, 2015.
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