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Retrospectives in Marketing          Volume 19, number 1, June 2006

 Published by the CHARM (Conference on Historical Analysis & Research in Marketing) Association Quinnipiac University, Hamden, CT, USA 


13th Biennial Conference on Historical Analysis & Research in Marketing (CHARM)!!!

As the summer begins, we’d like to remind RIM readers about the 2007 CHARM conference that will be hosted by the Hartman Center for Sales, Advertising & Marketing History at Duke University in Durham, North Carolina, May 17 through 20, 2007.  Deadline for submissions is November 15, 2006.  Papers on all aspects of marketing history and the history of marketing thought are welcome.  Two distinguished scholars, Alan Andreasen and Alan Richardson, are scheduled to make invited presentations at the 2007 CHARM.

Alan Andreasen (Ph.D., M.S., Columbia University) is a Professor in the McDonough School of Business at Georgetown University. His research interests include the application of marketing to nonprofit organizations, social marketing, and consumer behavior. Andreasen will give the keynote address on “The Evolution of Social Marketing Thought in the Discipline”.

Alan Richardson (Ph.D., MPI, Queen’s University) is Professor of Accounting and Chair of the Accounting area in the Schulich School of Business at York University.  His research interests include institutional development of accounting including standard setting processes, professionalization, and the regulation of audit practice; and, of course accounting history.  Richardson will speak about “The History of Accounting History”.  Conference organizers believe we can learn much from our accounting historian colleagues.  Did you know that there are no fewer than four journals dedicated to publishing historical research in accounting and that the World Congress on Accounting History attracts more than 200 participants?  

For more information about the 2007 CHARM conference including the full Call for Papers, please check the CHARM website at:


 The Poloroid advertising archives has been donated to the Museum of Television and Radio.  The archives include 23 hours of television commercials and 3,000 print ads. On April 7, the Museum of Television and Radio began a campaign at their branches in Los Angeles and New York to salute the Poloroid camera advertising campaign of the 1970s and 1980s. The tribute to the campaign started with "Best Minutes of the Day: The Golden Age of Polaroid," a compilation of commercials that featured James Garner, Mariette Hartley, Sir Laurence Olivier, Candice Bergen, Blythe Danner, Ali MacGraw and the Muppets, peddling products with brands like Amigo, Pronto and Swinger along with the original Polaroid Land Camera, named after the founder, Dr. Edwin H. Land.

Louis P. Galambos, a professor at Johns Hopkins and the Maguire Professor at the John W. Kluge Center of the Library of Congress, is the author, with Roy Vagelos, of Medicine, Science, and Merck (Cambridge University Press, 2004).  In “The Business of History” (Wall Street Journal, March 7, p.A12), Galambos writes about the many challenges and problems of doing historical research about business and writing business history.  It is a story to which every marketing historian can relate.



“Amnesia and Marketing Theory: Processes of Forgetting”

Marketing Theory is pleased to invite papers for a special issue on amnesia and marketing theory. The special issue will be edited by Mark Tadajewski (University of Essex) and Michael Saren (University of Leicester). In connecting amnesia and marketing theory the editors invite a focus on the processes of forgetting our intellectual heritage that perpetually redefine what counts as knowledge and what and who counts as a contribution to marketing theory. This special issue  invites contributions ranging from conceptual papers, to methodologies for investigating the interplay between the production of knowledge in marketing and external social, political, economic and technological developments, to detailed empirical accounts, contemporary or historical. Possible topics include, but are not limited to:

§        The relationship between marketing and  geopolitical conflicts  such as the Cold War, World War II and postcolonial struggles

§        The marginalization of marketing concepts, theories and methods

§        Theoretical, conceptual and methodological reinvention

§        Critical theoretic perspectives on marketing theory and knowledge production

§        The boundaries of marketing theory

§        The politics of marketing theory

§        Processes/analyses of marketing amnesia; remembering to forget 

Papers will be subjected to a blind, peer reviewing process following customary practice in Marketing Theory. Papers should be sent electronically to Michael Saren at majs1@le.ac.uk. The deadline for submission of papers is: 1st July, 2007. Accepted papers are scheduled to be published in Volume 8 of Marketing Theory

 “Pioneers in Business Education”

This special issue of the European Business Review will include articles that celebrate the seminal contributions of pioneers in business education.  Submissions from all business disciplines are welcome including, but not limited to, Marketing, Management, Accounting, Finance, International Business, Information Systems Management, Entrepreneurship, and Management Science.   The emphasis will be on business educators rather than practitioners, although the two sometimes do overlap.  Biographical studies of scholars or practitioners who have contributed to the development of business research and education are most welcome, however, histories of schools of thought or significant theories within a discipline may be considered provided there is a focus on the scholars who led those schools of thought or developed those theories.  The deadline for submission of papers for this special issue is June 30, 2006.  Submissions should be sent electronically to either of the co-editors of this special issue: Goran Svensson of Halmstad University, Sweden at goran.svensson@set.hh.se or D.G. Brian Jones of Quinnipiac University, USA at bjones1@quinnipiac.edu .  The full Call for Papers is available at the CHARM website under the “News” link: http://faculty.quinnipiac.edu/charm/Breakingnews.htm

 Assessing and Building upon Wroe Alderson’s Intellectual Legacy

As its contribution to a long overdue Alderson renaissance, the European Business Review will be publishing, in the Summer of 2007, a special issue containing original, peer reviewed, articles which assess and/or further build upon Wroe Alderson’s intellectual legacy. Submissions are welcome that explore Alderson’s thinking in the marketing management and ethics areas as well as his many theoretical contributions. The deadline for the submission of papers for this special issue is Sept 15, 2006. Contributions should be submitted electronically to either of the two Co-Editors of this special issue, Stanley J. Shapiro of Simon Fraser University, (sshapiro@sfu.ca) or  Goran Svensson of Halmstad University, (goran.svensson@set.hh.se). The format for submissions will be the same as for all other European Business Review manuscripts (www.emeraldinsight.com/ebr.htm). Those with questions about the acceptability of proposed topics are urged to contact either of the two editors as soon as possible.  The full Call for Papers is available at the CHARM website under the “News” link:


 There is a new business history journal being published, Management & Organizational History, which may be of interest to marketing historians.  You can find details at: http://www.sagepub.co.uk/journal.aspx?pid=107240&sc=1.

The Journal is planning a special issue on amnesia and the business school.  For details contact Mark Tadajewski at the University of Essex, tada@essex.ac.uk



A Twenty-First-Century Guide to Aldersonian Marketing Thought
edited by Ben Wooliscroft, Robert D. Tamilia, and Stanley J. Shapiro (New York: Springer Science/Business Media, 2005, 581 pp., $129).  We quote here from the recent review by Richard Lutz (University of Florida) in JM online.  You can read the full review at:
http://www.marketingpower.com/content31017.php “Considering the sheer quantity and impact of Alderson’s work, the authors of the current volume undertook a Herculean task. The book is organized into five parts, each of which provides a different perspective on Aldersonian thought. With the exception of the first part of the book, the others all begin with a brief overview chapter written by one of the volume’s coeditors. A sixth part consists of two bibliographies of Alderson-related writings…. This collection is a tour de force of Alderson’s most enduring concepts and is a must-read for anyone interested in understanding why we should be not only interested in but also deeply grateful to Wroe Alderson. He was a consummate scholar, a true Renaissance man, an iconoclast, and a change agent. It is customary to refer to Alderson as the “leading marketing thinker of his time.” Having read this book (and Alderson’s 1957 Marketing Behavior and Executive Action in my capstone undergraduate marketing class), I think it is more than appropriate to drop the “of his time” portion of this description. I know of no one who has made more enduring theoretical contributions to our discipline. I heartily recommend this volume to anyone who cares to learn more about Wroe Alderson’s many contributions.” 

The Marketplace of Revolution: How Consumer Politics Shaped American Independence, by T.H. Breen, Oxford University Press, 2004 – excerpt from a review by Terry Witkowski in the Journal of Macromarketing, June 2006.  “Northwestern University historian T.H. Breen explains the epic break from Britain as a political revolution based on a series of widespread but coordinated consumer rebellions.  American colonists invented a new form of non-consumption, the organized consumer boycott, and directed this public ritual toward British imports to force Parliament to rescind newly imposed taxes.  Thus, consumer goods, which in the mid-eighteenth century had become a new means for ordinary people to construct personal identities, also became an instrument for establishing a common political identity.  From shared consumerism emerged ideas of political independence and national unity.”

 Birth of a Salesman: The Transformation of Selling in America by Walter A. Friedman, Cambridge University Press, 2004, was reviewed by Andrew Godley in the June 2006 issue of Enterprise & Society and is excerpted here.  “While he begins with earlier developments in selling techniques, Friedman’s real focus is on the emergence of ‘modern’ selling, when the selling process became systematically organized and managed.  Friedman maintains that this came about in the United States, not in Europe, in the early decades of the twentieth century, as the giant manufacturing firms in the automobile, office machinery, and branded consumer products sectors needed to develop methods of marketing their mass-produced products.”



 “Selling the Sewing Machine Around the World: Singer’s International Marketing Strategies, 1850 – 1920”, Andrew Godley, Enterprise & Society: The International Journal of Business History June 2006, 7 (2): 266-314.

 “Trademark Registration is Not a Right,” William Kingston, Journal of Macromarketing, June 2006, 26 (1): 17-26.

 “What Does Brand Mean?  Historical-Analysis Method and Construct Definition,” Barbara Stern, Journal of the Academy of Marketing Science, Spring 2006, 34 (2): 216-23.


 If you have news or other information relevant to readers of RIM, please contact Brian Jones.  If you wish to be removed from the RIM email distribution list, please notify Brian at bjones1@quinnipiac.edu

Updated March 6, 2012.
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