Esse quam videri: Marketing history for real
21st Biennial Conference on Historical Analysis and Research in Marketing (CHARM)
1 to 4 June 2023, Duke University, Durham, NC
| Thursday, June 1st | |
| 5:00 to 8:00 p.m. | Registration Glaxo Pre Function Area Welcome to Durham and Duke University! |
| 6:00 to 8:00 p.m. | Opening Reception and Welcome MarketPlace Bar sponsored by Hartman Center for Sales, Advertising & Marketing History, Duke University Welcome remarks by Edward Balleisen, Vice-Provost for Interdisciplinary Studies & Business Historian, Duke University Dinner MarketPlace Restaurant |
| Friday, June 2nd | |
| 8:00 a.m. to 5:00 p.m. | Registration Outside Glaxo Classroom |
| 8:00 to 8:30 a.m. | Breakfast Marketplace Restaurant Enjoy the breakfast buffet, with reserved seating area for CHARM attendees. Come as you are ready. |
| 8:30 to 10:00 a.m. | Session 1a– Glaxo Classroom CHARM meets RIM (Race in the Marketplace) Chair: Judy Foster Davis Political Rhetoric and the Marketing of Racial Resentment: 1960s to Present Judy Foster Davis Eastern Michigan University, USA For the Sake of Peace and Humanity Boycott Nazi Germany: Marketing the Non-Sectarian Anti-League to Champion Human Rights Richard A. Hawkins University of Wolverhampton, UK Race and Reputation: The Case of Billboard Jackson Anthony Kwame Harrison Virginia Tech, USA |
| 8:30 to 10:00 a.m. | Session 1b – Meeting Room A Marketing History in the Arts Chair: Mary Ellen Zuckerman Marketing History of Recorded Success: Evidence from Billboard Top 100 (1976-2015) Jiyoon An Broadwell College of Business and Economics, USA Firearms in Motion Pictures and Television: Genres, Production Issues, and Societal and Marketing Consequences** Terrence Witkowski California State University, Long Beach, USA How Printers and the Development of their Technology Were Part of the Evolution of the Edinburgh Festival Fringe Joanne McNeish Toronto Metropolitan University, Canada |
| 10:00 to 10:30 a.m. | Break Glaxo Pre Function Area |
| 10:30 a.m. to 12:00 p.m. | Session 2a – Glaxo Classroom Advertising History Chair: Eric Shaw Anxiety in Vogue: 100-Year Scoping Review of Mental Health Advertising in Vogue Magazine Jane Machin Radford University, USA & Dominique Tobbell University of Virginia, USA The Creative Side of Rosser Reeves: An Exploration of the Poetry and Fiction of Advertising’s ‘Price of the Hard Sell’ Daniel Marshall Haygood Elon University, USA “We Believe in Advertising, and We Believe in TV”: Benton & Bowles on Television in the 1950s-60s Cynthia B. Meyers College of Mount Saint Vincent, USA |
| 10:30 a.m. to 12:00 p.m. | Session 2b – Meeting Room A Marketing History Potpouri Chair: Richard Hawkins History of the Development of the Marketing Discipline in France: The Science of Display in fashion shops between 1900 and 1938** Caroline Ardelet HESAM University, France & Michel-Pierre Chélini Université d’Artois, France Marketing via Shangbang (Business Cliques) in pre-1949 China Qiang (Tony) Yan College of Saint Benedict and Saint John’s University, USA |
| 12:00 to 1:00 p.m. | Lunch MarketPlace Bar Enjoy the lunch buffet. |
| 1:00 to 2:00 p.m. | Session 3a – Glaxo Classroom Advertising & Marketing Resources & Publications Chair: Jacqueline Reid Wachholz AM (formerly known as Adam Matthew Digital) Ellie Davey Corrigan, Senior Development Editor & Advertising & Society Quarterly (ASQ) Emma Hymas, Managing Editor Learn about AM’s advertising and marketing database resources and online journal ASQ. |
| 2:00 to 2:30 p.m. | Break Lounge area outside Glaxo Classoom |
| 2:30 to 3:30 p.m. | Session 4a – Glaxo Classroom Historical Method and the History of Marketing Thought Chair: Karen Fox What’s So Historical About Historical Marketing?* Kerryn M. Lyes (PhD Student) University of Canterbury, New Zealand Forgotten Classics: Principles of Merchandising by Melvin T. Copeland (1924) Eric H. Shaw Florida Atlantic University, USA & Walter Liu University of Miami, USA |
| 3:30 to 4:00 p.m. 4:00 to 5:00 PM | Walk to Duke University’s David M. Rubenstein Rare Book & Manuscript Library Walk is about 15 minutes, van transportation is available for those in need. Gallery talk & tour of the Hartman Center’s exhibit: “’Let’s March Forward Together!’ The Rise of Black Advertising Professionals and Consumers” Located in the David M. Rubenstein Rare Book & Manuscript Library’s Mary Duke Biddle Exhibit Suite Walk back to JB Duke Hotel |
| 6:30 to 8:00 p.m. | CHARM Awards Banquet Dinner Marketplace Restaurant Stanley C. Hollander Best Paper Award Presented by Richard A. Hawkins, CHARM President David D. Monieson Best Student Paper Award Presented by Richard A. Hawkins, CHARM President |
Saturday, June 3rd | |
| 8:00 a.m. to 5:00 p.m. | Registration Glaxo Pre Function Area |
| 8:30 to 9:00 a.m. | Breakfast Marketplace Restaurant Enjoy the breakfast buffet, with reserved seating area for CHARM attendees. Come as you are ready. |
| 8:30 to 9:30 a.m. | Session 5a – Meeting Room A JHRM Editorial Board Meeting Everyone else gets to sleep in (a little bit)! Chair: Richard A. Hawkins, JHRM Editor |
| 9:30 to 11:00 a.m. | Session 6a – Glaxo Classroom Marketing in the Atomic and Digital Ages Chair: Joanne McNeish Curiosities of the Atomic Age: Information Campaign to Remark Modernity in the World Maria Elena Aramendia-Muneta Universidata Pública de Navarra, Spain A Short History of Memevertising Joe Musicco (PhD Student) Athabaska University & Sheridan College, Canada Is the World Wide Web a Brand? How the Web Founders Established the Web’s Early Brand Identity (1989-1999) Deborah Barcella (PhD Student) Università della Svizzera italiana, Switzerland |
| 9:30 a.m. to 11:00 p.m. | Session 6b – Meeting Room A Food & Health Marketing Chair: Terry Witkowski The Business of Influence: Food Marketing and Health Professionals in the early 20th Century** Rachel Greenfield Independent Scholar “She Also Serves”: Marketing for Food Conservation During World War One Mary Ellen Zuckerman SUNY Geneseo, USA Lost Archives and Found Voices: Reconstructing the Marketing History of Medical Marijuana in Austria-Hungary Jure Stojan Inštitut za strateške rešitve, Slovenia |
| 11:00 to 11:30 a.m. | Break Lounge area outside Glaxo Classroom |
| 11:30 a.m. to 12:30 p.m. | Session 7 a – Glaxo Classroom Advertising History Chair: Walter Liu The Integration of the Advertising Function in Marketing within the Philips Company, 1959-1975 Matthias Höfer (PhD Student) University of Luxembourg, Luxembourg The Origin of AIDA: Who Invented and Formulated the AIDA Model? Akinori Iwamoto Kansai University, Japan |
| 11:30 a.m. to 12:30 p.m. | Session 7b – Meeting Room A Consumption History Chair: Joe Musicco Onnagata: Historicizing the Construction of Consumer Mythology Yuko Minowa Long Island University, USA ‘The Very Latest Modom’: The British Commerical Gas Association and Content Marketing in Interwar Britain Michael Heller Gurdeep Kohli Brunel University, UK |
| 12:30 to 2:00 | Awards Luncheon and Annual General Meeting Marketplace Restaurant Annual General Meeting |
| 2:00 p.m. 2:15 p.m. 3:00 to 6:00 p.m. | Time to enjoy Durham or depart for home. Walking tour participants meet in hotel lobby and depart hotel for downtown. Taste of Carolina downtown walking and tasting tour starting from the Durham Visitors Center. (for those who opted in on the registration form) |
*These papers have been nominated for the David D. Monieson Best Student Paper Award
**These papers have been nominated for the Stanley C. Hollander Best Paper Award