Welcome to CHARM!

CHARM (Conference on Historical Analysis and Research in Marketing) is a scholarly organization devoted primarily to organizing and managing the biennial CHARM conference and more generally to supporting historical research in marketing by providing information and resources through this website.

CHARM 2025 will be hosted in-person, June 12 -15 (NOT June 5 – 7), by Brunel University of London.

Program

CHARM 2025 Program__Download

Registration link (Registration fee: Faculty: $450, student: $250): https://charm2015.wufoo.com/forms/charm-2025-registration-form/

Book Your Stay at the Lancaster Hotel

  • Lancaster Hotel– the official conference hotel, located on Brunel University of London’s campus.
  • To secure the special event rate, please email lancaster-suite@brunel.ac.uk or call 01895268006, and mention the booking reference CHARM2025. You can choose between the Standard Double Room, £70 per night (excluding breakfast) or the Deluxe Double Room, £108 per night (excluding breakfast). A breakfast buffet is available for £12.95 per adult. Be sure to provide your room preference, contact details, and the first night’s deposit to confirm your reservation. All prices are excluding VAT (20%). 
  • More info about the hotel: https://www.brunel.ac.uk/business/commercial-services/hotel

Another alternative stay option would be the the following: https://www.premierinn.com/gb/en/hotels/england/greater-london/london/london-uxbridge-town-centre.html?ARRdd=17&ARRmm=02&ARRyyyy=2025&NIGHTS=1&ROOMS=1&ADULT1=1&CHILD1=0&COT1=0&INTTYP1=DB&BRAND=PI

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