We invite business, marketing, social science, and humanities scholars from all disciplines to join us for a friendly, collegial, and interdisciplinary research conference focused on the history of marketing and advertising. CHARM typically includes likeminded scholars and graduate students from around the globe, who share an interest in historical approaches to markets, marketing practices, advertising, consumption, and marketing thought.
CHARM 2027 will be hosted in-person, May 26-29, 2027.
Dr. Maria Elena Aramendia-Muneta and Dr. Sara Cano-Rodríguez, our Arrangement Chairs, welcome attendees to UPNA (Universidad Pública de Navarra), a public research university in Pamplona, Spain on Campus Arrosadia in Pamplona. You can view more detailed information about Pamplona and UPNA on their website.
NEW: Doctoral Symposium
CHARM 2027 will host a Doctoral Symposium on the morning of Wednesday, May 26, 2027, at Campus Arrosadia (UPNA), chaired by Dr. Sara Cano-Rodríguez.
The symposium aims to support doctoral students working on marketing history. It offers them a friendly space to share their research and findings with other doctoral students and learn from each other’s work. The morning will combine teaching sessions on marketing history research with feedback sessions on students’ own work.
Doctoral students whose submissions are accepted will be invited to take part. Participants will also present their papers at the main conference. Lunch is included in the registration fee. Doctoral students should state their student status on the cover page of their submission
Check back for information about registration and other conference logistics.