Welcome to CHARM!
CHARM (Conference on Historical Analysis and Research in Marketing) is a scholarly organization devoted primarily to organizing and managing the biennial CHARM conference and more generally to supporting historical research in marketing by providing information and resources through this website.
We are please to announce that our 2027 conference will held at UPNA (Universidad Pública de Navarra), a public research university in Pamplona, Spain from May 26 to 29, 2027.
For detailed information: https://www.unavarra.es/charm
Click here for the call for papers Call for Papers – CHARM 2027