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CHARM (Conference on Historical Analysis and Research in Marketing) is a scholarly organization devoted primarily to organizing and managing the biennial CHARM conference and more generally to supporting historical research in marketing by providing information and resources through this website.

We are please to announce that our 2027 conference will held at UPNA (Universidad Pública de Navarra), a public research university in Pamplona, Spain from May 26 to 29, 2027.

You can view more detailed information about Pamplona and UPNA on their website.

For the full Call for Papers, go to our dedicated page here.

This follows our successful 2025 Conference at Brunel University of London. You can watch BBS’s video about the conference below.