History

The first CHARM conference (originally called the North American Workshop on Historical Research in Marketing) was organized by Stanley C. Hollander and hosted by Michigan State University in 1983. Michigan State continued to host many of the subsequent CHARM conferences through 2003.

  • Stanley C. Hollander at CHARM 1993, Emory University , Atlanta, Georgia
    Photo: D.G. Brian Jones

Since 2003, CHARM has become international in scope with conference sites typically alternating between locations in North America and Europe. Several doctoral workshops have also been included as part of more recent CHARM meetings.

CHARM 1997, Kington, Ontario, Canada, Royal Military College
Photo: D.G. Brian Jones
CHARM 2005, RMS Queen Mary, California, USA
Photo: D.G. Brian Jones
CHARM 2013, Copenhagen, Denmark
Photo: D.G. Brian Jones

The inaugural issue of JHRM published a full history of CHARM covering the period from 1983 to 2009, “Stanley C. Hollander and the Conferences on Historical Analysis & Research in Marketing”.